Points can be one of the most valuable ways to save money on travel in Canada. The right points can take you further, faster, and make flying or staying at great hotels feel nearly free.
One of the most common questions we get is, “How much is points and miles are worth?”
The answer depends on how you earn and redeem the points. Airlines, hotels, and credit cards don’t publish official valuations, so it’s up to you to decide based on how you use them.
At Adventures With Points (AWP), we track the average value of major programs in Canada using real-world redemptions. Our goal is to help you understand what your points are worth and where you’ll get the most value.
Here’s how we at Adventures With Points (AWP) value points in Canada and where you’ll find the best return for your travel goals.
The AWP Newsletter
Fuel your adventures with points
Sign up to get your free guide. Get our newsletter with credit cards and points tips. See how easy it is to travel for nearly free.
The AWP Newsletter
Fuel your adventures with points
Sign up to get your free guide. Get our newsletter with credit cards and points tips. See how easy it is to travel for nearly free.
Credit Card Points Valuation
Credit card points aren’t all created equal. I’ve seen too many people save up points for years, ready to book their dream family trip, only to discover their “travel” points barely cover one flight.
Some credit card points work like cash back, with a fixed value set by the bank that you can redeem for statement credits. For example, TD Rewards and BMO Rewards points fall into this category, usually worth around 0.5 to 0.67 cents per point toward travel. Fixed-value credit card points can feel safe, but they rarely take you far.
Other points, like American Express® Membership Rewards®, have both fixed and dynamic value. You can redeem Membership Rewards® points for a statement credit at 1 cent per point, meaning 20,000 points equal $200 in travel. That’s decent, but not where the real value lies.
You’ll get the most value when you transfer Membership Rewards® to airline and hotel partners such as Aeroplan®, Flying Blue, Marriott Bonvoy®, and Hilton Honors. When you redeem directly with partners, you’ll get about 2.2 cents or more per point, especially on premium flights or hotels with high cash prices.
Credit Card Points Valuation
Program
Point Value
10 K Points Value
Best Amex® Membership Rewards® Card Offers
-
-
Welcome Points: 120,000
Welcome Value: $5,100
Annual Fee: $799
-
Welcome Points: 15,000
Welcome Value: $590
Annually Fee: $191.88 ($15.99 Monthly)
AWP TIP
We focus on earning American Express® Membership Rewards® points and transferring them to airline and hotel partners to get the most value from every point.
Airline Points and Miles Valuation
Airline points are often the most valuable way to redeem your rewards, especially for international and premium cabin flights.
Aeroplan® remains the top airline program in Canada, worth about 2 cents per point.
You’ll earn plenty of points through flights, partners, co-branded credit cards, and transfers from American Express® Membership Rewards® at a 1:1 ratio.
You can redeem Aeroplan® points for flights with Air Canada and its 48 partner airlines, including all Star Alliance members, taking you to almost any part of the world you want to visit.
Air France–KLM Flying Blue is also a great option for Canadians since it’s also an American Express® Membership Rewards® transfer partner.
Points transfer at a 1:0.75 ratio, but with transfer bonuses and monthly Promo Rewards, Flying Blue can offer great value for transatlantic flights.
Airlines Points Valuation
Program
Point Value
10 K Points Value
Best Aeroplan® Welcome Card Offers
-
Welcome Points: 90,000
Welcome Value: $3,380
Annual Fee: $599
-
-
Welcome Points: 85,000
Welcome Value: $3,580
Annual Fee: $599
-
Welcome Points: 100,000
Welcome Value: $2,660
Annual Fee: $180. 1st Year Rebate
-
Welcome Points: 85,000
Welcome Value: $3,580
Annual Fee: $599
-
Welcome Points: 50,000
Welcome Value: $1,919
Annual Fee:$139. 1st Year Rebate
-
Welcome Points: 45,000
Welcome Value: $1,819
Annual Fee:$139. 1st Year Rebate
AWP TIP
Pairing a strong Aeroplan® credit card like the TD® Aeroplan® Visa* Infinite or Visa* Infinite Privilege with an everyday earner like the American Express® Cobalt Card gives you the most value.
You’ll earn points fast on all your spending, enjoy valuable Air Canada benefits, and get closer to booking flights for nearly free.
Hotel Points Valuation
Hotel points can be a great way to redeem rewards, especially for high-end properties or peak travel times when cash rates are high.
Marriott Bonvoy® is one of the best hotel program for Canadians, worth about 1 cent per point. You’ll earn plenty of points through stays and co-branded cards like the Marriott Bonvoy® American Express® Card and Marriott Bonvoy® Business American Express® Card.
Plus transfers from American Express® Membership Rewards® at a 1:0.75 ratio.
With a massive global footprint, it’s easy to redeem points for nearly free nights. You’ll also get extra value with the 5th Night Free on points bookings, a Free Night Award from the Amex Bonvoy cards, and Gold Elite Status with the American Express® Platinum Card.
Hilton Honors is another strong option for Canadians since it’s an American Express® Membership Rewards® transfer partner. Points transfer at a 1:1 ratio, and you’ll find good value at Hilton hotels and resorts worldwide.
You’ll get even more value from the 5th Night Free on points stays and Gold Elite Status from the American Express® Platinum Card.
Hotels Points Valuation
Program
Point Value
10 K Points Value
Marriott Bonvoy® American Express® Cards
-
-
Welcome Points: 60,000
Welcome Value: $750
Annual Fee: $150
We love combining our Free Night Certificates from our Marriott Bonvoy® American Express® Card and Marriott Bonvoy® Business American Express® Card with the 5th Night Free benefit on family vacations.
It’s one of our favourite ways to stretch points even further, getting multiple nights free while enjoying quality family time at amazing resorts.
Why Amex Membership Rewards® are Most Valuable
Membership Rewards® are the most valuable points in Canada because you can earn them easily and redeem them in many ways.
You’ll earn plenty of points with cards like the American Express® Cobalt, Gold, and Platinum.
You’ll get the best value when you transfer Membership Rewards® to airline and hotel partners. Transfers often give you 2.2 cents or more per point, saving you money and letting you travel for nearly free.
Beginner’s Guide
From points newbie to booking your first trip.
Learn how easy it’s for Canadians to earn and redeem points with the best reward credit cards and programs. Make your first redemption for almost free travel in no time.
Beginner’s Guide
From points newbie to booking your first trip.
Learn how easy it’s for Canadians to earn and redeem points with the best reward credit cards and programs. Make your first redemption for almost free travel in no time.
Bottom Line
Not all points in Canada are created equal. The value of your points and miles can vary, so use our points valuations to make sure you’re earning the most valuable ones and getting the most value for your hard-earned points.
American Express® Membership Rewards® are the most valuable in Canada because they’re easy to earn across multiple cards, including the Cobalt, Gold, and Platinum.
You’ll get the most value when you transfer or redeem them with airline and hotel partners.
We also recommend focusing on programs with Canadian co-branded cards like Aeroplan® and Marriott Bonvoy®, which offer plenty of ways to earn and redeem points for nearly free travel.
Check out our top offers for earning points and miles in November 2025, along with the latest credit card transfer bonuses and points purchase promotions.
